Fooodr was born two years ago by the love for food and our planet. Five students were looking for a new way to reach, inspire and move people to a healthier lifestyle. We wanted to create a social platform where peers can give each other tips about food, share their best food pics and discover recipes. This concept would pull all the 'foodies' from instagram to our platform and attract people that are curious. It is basically the first online social & healthy cookbook. 


Commissioned by the museum for Sound & Vision my team and I did a pressure cooker project. The museum wanted to reach a younger audience.

We researched the current customer journey and where it could be improved. After the research we delivered an advice to reach this goal along with a concept to visualise it in the museum. 

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